hookI’ve just been asked how you define a ‘hook’.

My answer is simple: it’s the thing that you walk down the street singing, it’s the tune you can’t get out of your head because it’s really catchy.

Now, I know this is metaphorical, and that’s because we all get ‘hooked’ in different ways by different things, and you might not see the link between a song hook and a business hook.

But if you’re in business, the first thing you want is for people to remember you or your business by a strong ‘title’ or ‘label’.

A great example I came across recently – I still can’t get this one out of my mind and that might not be the case for you – is, we had this lovely young lady on our radio show, and she’s known as “Bird on a Bike” – brilliant.

You’re not going to forget that in a hurry, are you?

At first, I had no idea what she did or what her name was – but that didn’t matter. The point is that she had managed to ‘hook’ me and I wasn’t about to forget her. Even after I met her, I couldn’t remember her name, but again that didn’t matter, because if I wanted to find out her name, I would ask someone. I asked my wife who reminded me that “Bird on a Bike” was Sarah Pringle.

But what does “Bird on a Bike” do? Again, because I was sufficiently interested to find out, I asked. She does personal training, fitness, health and all that malarky!! (My word). Anyway, bottom line is, IF you can come up with something that sticks like “Bird on a Bike” does, it’s got to be helpful in promoting you and/or your business.

Have an insane day. QJ.