Chances are, if you absolutely, incontrovertibly know the definitive answers to these three questions, your business is probably going to be doing rather well!
And don’t be fooled by their brevity!
- How do you come across?
- What are you saying – exactly?
- Who are you talking to?
Let me explain:
The first question, ‘How do you come across?’, is all about your image, the impression you create and the words that you use in the market place and really asks how your message is LANDING?
We all know what we intend to say, but does it have the meaning we intended, when it LANDS with the other party – usually your prospect or client?
The second question really asks, does what you say really clearly articulate your offer, promise, proposition or message? AND does it put the offer in its best light, and is it compelling? Does it have impact?
The third and last question is asking if you really know who your ideal audience or market is and are you talking in their language, meeting their needs (wants) and do they see you as speaking their language?
THIS EXERCISE is just one way that you might choose to evaluate what you are doing in terms of ‘Starting Customer Conversations’ out there in the market place.
It could work for you, just as it has for many of the businesses we’ve worked with over the years.
And if this prompts any further questions, we’re always here to try and answer them for you.
Have fun with your business.